“Brand It Blue” Food Drives
Next-Level program Expansion
It’s not just a food drive, but Express Employment Professional’s “Brand It Blue” food drives recruited over 100 area companies to maximize the amount of food collected for the Food Bank of Northern Indiana. The program had print, digital, social, and events in support of the annual food drive.
Marketing's effect on an annual corporate food drive - From 2016, added formal marketing activities with the goals of increasing partner participation, and most importantly, donations per partner. Added monetary donations (cash & crowdfunding) in 2017. This chart shows significant stability and growth in the program, with solid food donations per partner numbers. We increased team commitment and involvement, and offered more marketing communications for partner engagement.
Newsletters drive the food drive narratives - All design and content was curated and presented in the newsletters for the corporate partners, and were delivered online and in email blasts, where they were used in their own emails internally and externally for learning and motivation.
Flyers with a purpose, Food insecurity awareness - This flyer was designed for the purpose of enlightening area leaders and managers to the possibility that food insecurity may be affecting their own businesses.
Flyers with a purpose, Veteran Food Insecurity - Nationwide, approximately 25% of all who are food insecure are our veterans, and military families who struggle on meager salaries while their spouses are deployed.
The one-month food drive kick's off at Four Winds Field and a tour of the Food Bank for participating corporate clients.
The program culminates in a "get your hands dirty" volunteer day for Express employees, families, and corporate clients at the Food Bank of Northern Indiana.