TradeShows & Conferences
Formed multi-departmental company planning teams and collaborated with SME’s, C-Suite, and with 3rd party events and resort agencies on large event projects. Instrumental in getting executive buy-in for shows, proposed budgets, overall planning, location scouting and event negotiations, layout and design, show inventory control, show and event compliance, and execution in coordination with sales and management teams.
SULLAIR EXHIBIT FLOORPLAN, 2014 IMTS SHOW - Initial concept of a 35'x40' exhibit for Sullair at the 2014 International Manufacturing Technology Show, the 2nd largest show of its kind in the world. Was assigned the project a little over 2 months before the show, with no planning completed except for the booth space purchase. Put on my track shoes and developed all exhibit planning including show logistics, personnel and equipment. Worked with Sullair's exhibit house, I&D company, show services, and Sullair management to coordinate and implement the show.
Was able to secure an intersecting aisleway booth location, which increases walking traffic numbers and flow through the exhibit. a large "hockey puck" lighted header draws attention at a distance, and corner identity with intriguing photography and cutout component model stopped traffic at the intersection.
2006 GIC SHOW, TORONTO - BOOTH RENDERING Created 3D conceptual booth rendering of layout to sell concept to executive management for exhibit approval. The use of fabric structures like the rotating pinwheel banner above and the standing sweeps provide both attention grabbing features and functional spatial usage for attendee navigation.
This is an example of how to successfully place four LARGE products (store merchandisers) into a 20'x30' space without the space looking overcrowded. The graphic sweeps on the two corners help to divide and visually segment the products. We purchased standing aisle bannerstands to increase graphic appeal and leverage the floor space.
2004 TYLER NATIONAL SALES CONFERENCE - Setup and prepping of Tyler equipment products in Tyler's showroom and factory location in Texas.
Entrance to Tyler showroom at Tyler Refrigeration Waxahatchie, Texas facility. Conference took place both at the Marriott Hotel in Dallas, with additional events, seminars, and plant tour at the Tyler facility.
Tyler sales and subject-matter experts talk with customers and dealers while walking the Tyler showroom where showcases merchandised with faux foods and packaging is accompanied with visual displays.
BOOTH GUIDEBOOK FOR 2003 FMI TRADE SHOW - Handbook designed for show attendees to review many products and their locations within a very large 70'x100' exhibit space.
2005 NATIONAL SALES CONFERENCE - PRODUCT SHOW (PRE-EVENT) - Sales conference at the Indian Lakes Resort in Chicago kicked-off with a general session that included a product show complete with show talent models, event lighting, and video lead-ins to introduce products. Show location had unique hexagon shaped rooms throughout the resort.
New product introductions scripted by product managers and hired models in support, showing product features and bantering with product managers and the audience to heighten the experience.