Print Collateral
TED NUGENT 2010 CONCERT TOUR PHOTO BOOK COVER Was asked by Ted Nugent's concert photographers to design a cover with the famous "White Buffalo" theme. Ted's passion for our Native Americans became the theme. Other native american motifs create compositional elements, and the addition of a pre-designed concert illustration with feathered flame effects round out the cover.
TYLER REFRIGERATION CATALOG - Tyler Refrigeration Full-Service 120-page perfect-bound Product Catalog. The back cover folds out to show a selection of standard RAL powder-coating colors for external case components. This is the front cover featuring a photo taken from a location photo shoot in Missouri.
TYLER REFRIGERATION CATALOG - SECTION LEADER - This two-page spread introduces a categorical section of display merchandiser products. Use of stock and proprietary in-store application photographs shows merchandised products.
TYLER REFRIGERATION CATALOG - PRODUCT DETAIL SPREAD - This spread shows single-page details of display merchandiser products. These include updated CAD drawings redrawn for marketing purposes. Each product page was given a document number and were independently saved as individual online product sell sheets.
CLAMSHELL PACKAGING COVER FOR DIMMER - Designed front marketing cover and rear technical information. Had translations converted into Spanish and French. Photographed covers in studio with soft strobe.
MARKETING SHEET FOR APARTMENT COMPLEX - Two-page full color marketing sheet takes advantage of my logo design by repeating the curved element of the logo as the main compositional element on the front page. The back page contains marketing traceovers of CAD floorplans with flooring textures.
Putting a marketing pizazz on CAD line drawings - Using CorelDraw's powerful vector tracing, this drawing transforms from a boring black & white line drawing to a more functional and eye-pleasing piece.
8-PAGE DROP-FOLD MAILER/BROCHURE FOR APARTMENT COMPLEX - Using a previously designed template for identity purposes, the client asked for major changes from the design template. Elements were added to address the new identity. A location map was traced and locations were added from location research and client suggestions. Floorplans were traced from CAD files and flooring textures were added for visual acuity.
POTTER'S HOUSE TRIFOLD COVER - A trifold brochure for a master potter whose folk art pottery has a whimsical look and feel. I wanted to capture this whimsical feeling in the piece.
FITNESS PROMOTION POSTER - The programs are one-hour sessions divided into 20 minute segments. Composed a three-way split to define the three segments. Designed the trainer's personal logo.
DOUBLE-SIDED COUNTERMAT FOR HUBBELL ELECTRICAL PRODUCTS - Large-format design for Hubbell dealer countertops as a quick reference. The flip side of the mat featured boxes. Laminated for durability and stamped with two grommets for wall hanging.
TRIFOLD MAILER 1 - ATHLETE TRAINING Outside pages of a trifold design draft promoting athletic training for a fitness center. Use of dynamic stock images to solidify the theme.
TYLER RESOURCE CENTER USER MANUAL - The following three spreads show pages from a user manual created for sales and dealers to reference. The Resource Center was an online customizable email distribution application I subscribed and customized for use as a CRM tool. I wrote and illustrated the manual for tool strategy and instructional use.
