MILITARY APPRECIATION program
(MAP)
Veteran Hiring & Outreach
Established a hiring-preference and community outreach program for our military and veterans for a franchise employment agency with three offices in north-central Indiana. The goal was to help those who have served and are transitioning or struggling to transition from military to civilian life. In one year of implementation, there was a 400% increase in veteran hiring, and the agency brand is now connected with military service organizations around the area.

Military Appreciation Program (MAP) Created the program’s name with an easy acronym (MAP). Designed the program’s program identity feat. logo and seals for company identification (blue seal) and for general use ( green Honor Seal).

Primary sales handout, printed and distributed at all Express events and handed out to veteran and military service organizations.

Wrap-around Printed Koozie - I designed a dye-sublimation printed koozie with the program logo and “honor seal” with company logo graphic on the bottom so they stand out from the typical beverage holder. These were always a favorite at veterans and military events.

2017 St. Joe County Military Stand Down booth - One of the two major tracks of the Military Appreciation Program (MAP) is utilizing the state of Indiana voluntary veteran hiring preference act. We were invited by the military community to attend area military stand downs, designed to help veterans in need. Designed all booth graphics and literature.

Veteran Hiring Microsite Landing Page - This landing page was used in social media and email campaigns and provides prospective employers information about the advantages of hiring veterans.